Offer a uniquely beneficial product
or service that targets a lucrative, clearly defined
Be able to leverage technological advantage into a
defensible market position, understand the demographics,
behavior and preferences of its customers.
Be responsive to changing market conditions.
Be led by a strong management team with the vision,
experience and dedication to build a successful company.
The business model needs to be proven and must be
successfully started and operated by the founders.
Revenues need to be predictable and scaleable
The pricing model should be established and accepted
in the market.
The path to profitability is clear and definable and
the business will be at break even on initial funding
within 12-18 months.
The cost base must be appropriate for the revenues
of the business and be flexible.
The funding requirement must be clearly